Marketing of food supplements with special focus on Novel Food

The global food supplement market is growing steadily as consumer demand is thriving.

Product variety is increasing; novel food ingredients and innovative marketing channels are being used to keep ahead of the competition. But the legal requirements in the EU are strict and there is little room for reckless formulations or unrestricted wording.

Attention must be paid to both composition and labelling.

• Only ingredients that are safe and approved may be used. Novel ingredients often have promising effects, but their use can have consequences if the ingredient is not yet approved for the EU market.
• The provision of mandatory information is prescribed by law. Possible advertising claims are also limited and underpinned by EU legislation. Every statement must be carefully evaluated to ensure that the consumer is not misled.

Why should you view the webinar?

If all this is new territory for you, or if you have lost the thread because of all the regulations, this webinar is perfect for you. We will prepare you for all the regulatory hurdles and inform you about the most common pitfalls and how to deal with them.

Who should view the webinar?

• Food supplement manufacturers using or developing novel ingredients
• Legal counsel supporting food supplement manufacturers
• Business operators before launching their first product